Celebrating 120 Years Of Triumph Motorcycles
At Pure Triumph we are celebrating 120 years of the most iconic British motorcycle brand.
Ever since the first Triumph motorcycle was produced and went on sale in April 1902, we have witnessed one of the world's most exciting motorcycling stories.
We are joining Triumph in celebrating that story that has shaped the motorcycle world we enjoy today and one that has touched millions of very passionate fans and Triumph enthusiasts who we are delighted to welcome at our Pure Triumph Woburn and Pure Triumph Wellingborough bike dealerships every day.
Whilst Triumph's modern era began in 1990 with a completely original range of motorcycles designed and built in a brand new, state-of-the-art factory at Hinckley, their history goes back to 1902.
Since then, Triumph have built on generations of passion, performance, innovation and excellence to produce the most iconic motorcycles we enjoy today.
For 120 years Triumph has shared the same passion and obsession for two wheels as our riders. Together we have grown to become a united global family with a love for motorcycles and a thrill for the perfect ride.
Performance is not just about power, it's about every perfection, every detail that adds up to the perfect ride. From the chassis and handling, to the technology, to the thrill you get in every single ride, that is the measure of Triumph motorcycles performance.
Driven by a unique fusion of ingenuity and relentless spirit to be the best and create legends, Triumph continue to be committed to producing motorcycle icons of the future that combine personality, character and 10 Years Of Triumph DNA.