By Jonathan Crouch
Introduction
Striving for perfection saw Rolls Royce in 2007 create the world's ultimate convertible, this Phantom Drophead Coupe. If you have the means, it's an unashamed indulgence - and a highly impressive one.
Models
2dr Luxury Convertible (6.75-litre V12 petrol)
History
Rolls Royce has a rich and elegant history of producing rather unique and very expensive luxury convertibles. They've been very impressive cars, but until the turn of the century, never great ones. People bought them for the name, the presence and the wood and leather open-topped Britishness they offered. One of BMW's first decisions when taking ownership of this famous brand in 1998 was to decree that to be no longer good enough, the 2003 Phantom saloon underlining that intent in a clinically delivered display of excellence. A year later, the company unveiled the 100EX, a drophead convertible version which circled the world's motorshows gathering comment and hopeful deposits from plutocratic owners desperate to see it in production. In 2007, their dreams were realised and the Phantom Drophead Coupe was born.
As any Rolls Royce should be more than just a car, this one must be more than simply a luxury convertible: for more than a quarter of a million pounds, buyers from new expected no less. Cutting edge technology was incorporated but that isn't what makes this model stand out. This isn't a machine inspired by other rivals, nor is it simply a convertible version of the Phantom saloon. Instead, its design team immersed themselves in yachts and stately homes, classic design and timeless elegance. And brought us this. Work of art or flawed masterpiece? If you have the means to afford a used example of this car, you'll enjoy finding out.
What You Get
This car's creators claimed it to be a less formal interpretation of classic Rolls-Royce design than its four-door stablemate and when you inspect the design, it's easy to see what they meant. Pretty much nothing but the engine is shared with the Phantom saloon, with every exterior panel new as part of carefully considered proportions more suited to the shorter body. We say 'shorter' but that's relative. At 5.6-metres long, this at launch was the largest convertible yet made, 200mm longer even than Bentley's enormous Azure. Still, it's proportions are perfect - and actually quite sporty. Look closely and you'll note that the more rakishly set back front grille is more streamlined than other Rolls Royces of the period, with slim front LED side lights sitting above larger round driving lamps.
Further uniqueness is guaranteed if you find a car that was originally specified with the optional brushed steel bonnet intended to reference classic Phantom models of the '20s and '30s. Equally unusual is the optional teak rear deck that gives your car a look reminiscent of a luxury Italian Riva speedboat. There's also the 'picnic boot', the very essence of automotive affability. Though at 315-litres, the trunk is only just about as big as it needs to be to swallow the regulation three sets of golf clubs, its real party piece is its split tailgate, strong enough to provide comfortable seating for two owners to enjoy a couple of well-earned glasses of champagne.
Shunning the trend prevalent in the early Noughties for folding metal tops not suited to elegant looks or picnic boots, Rolls brought us with this car the largest fabric convertible top yet made, five-layered, acoustically-tuned and cashmere-lined to fit like a bespoke suit as it electrically folds behind the cockpit in around 25 seconds. It's near perfectly sealed against wind noise but its design can, when erect, make the back seat a somewhat claustrophobic place to sit. Nor is the space around curved rear lounge seats quite as palatial as you might expect the world's biggest open-top to provide. Still, at least they're easy to get in - and out of thanks to the huge rear-hinged coach doors.
Slipping behind the wheel requires a big step over the wide sills and is something you feel awkward about doing in anything other than a tailored-made suit so carefully chosen is the wood, leather, chrome and brushed steel. But once you're there, the excellence is awe-inspiring. Over 350 man hours is invested in every car, with each using 18 hides for its 450 separate pieces of leather. Each of the 60 pieces of veneer is 40 layers thick, glued onto aluminium and finished by hand, part of over 2400 slivers of timber used in every car. Rolls Royce's woodshop team would have spent up to a month preparing, matching, shaping and finishing each car's set.
And the quality of the design matches the care expended in creating it. The facia hides many of its buttons and controls, plus the colour LCD screen used for satellite navigation and other custom settings, behind exquisitely crafted wood panelling. Indeed if you wish, you can drive the car and control everything from the 15-speaker stereo to the multi-zone climate control without opening any of it. A drawer in the centre glides out to reveal your telephone keypad, while a slide-out door houses the BMW iDrive-derived Rotary Controller that marshalls all the main functions. Traditional touches like the heavily chromed spherical air vents are welcome sights, as are the old-fashioned organ stop levers that operate them.
What You Pay
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What to Look For
You wouldn't expect much to g wrong on a car of this calibre - and apparently, not much does. In April 2012, Rolls Royce issued a recall to deal with reports that a few early versions of this model had engine oil from the brake vacuum pump entering the brake vacuum line, resulting in a reduction in powered braking assistance. Make sure that the car you're looking at had the required fix implemented for this. Otherwise, just check he usual things - scratches on the expensive alloys, blemishes on the leather trim and so on. Insist of course on a full service history.
Replacement Parts
(approx based on a 2010 Phantom Drophead Coupe) An air filter is around £16, as is an oil filter. A spark plug will cost you £3-£7. A thermostat is around £110, while an ignition coil is around £33. A starter motor is around £530. Front brake pads sit in the £30-£38 bracket.
On the Road
Here, as you would expect, is an experience to savour. The 100EX concept car this model was developed from featured a V16 engine that made its under-bonnet architecture as jaw-dropping as the price, but production models satisfied themselves instead with the same BMW-based 6.75-litre 453bhp V12 engine used by the Phantom saloon. Still, it is, to use a very Rolls Royce word, 'sufficient'. At 100mph indeed, the power reserve gauge that replaces the usual rev counter indicates that around 90% of power remains untapped. Discussion of performance figures seems somehow vulgar in a car of this kind but if you're interested, sixty is silkily dispatched from rest in 5.7s courtesy of 720Nm of torque that rolls back the horizon until a speed limiter gently bridles your progress at 150mph.
As for driving pleasure, well it's important to realise right at the start that in this respect, the intention of this car's creators was to lower its owners' heart rates not to raise them. So the driving position is commanding rather than sportily-low. And the thin-rimmed steering wheel, though accurately responsive, delivers little you could describe as feedback. As for sport suspension buttons or switchable stability control programmes, well even the provision of such features would leave room for the possibility that the driver might know better than this car's creators as to how best any given road situation might be addressed. Inconceivable of course.
So instead, you leave yourself in their hands as, once you've realised that the near-silent engine is in fact running, you glide forward, marvelling at the smoothness that 2.6-tonnes of the world's finest automotive real estate can be urged towards the horizon. There are adjustments to make at first. It isn't the easiest thing to manoeuvre at low speeds thanks to the sheer size, the tiny mirrors and, roof-up, the pillar box-slot of a rear window. Plus the light controls, quick steering and sheer urgency of the power are all a world away from what most will be used to. Still, once you get over all that and relax in this Rolls, it's hard to think of a finer way to travel. At least if you're wafting slowly. Over around 65mph, there's a little more turbulence than you'd get in a comparable Bentley, thanks perhaps to the relatively low windscreen top and shallow windowline. But roof up, you could be in your favourite armchair, separate and remote from the world rushing by.
You'll want al fresco motoring whenever possible of course, in which state the kind of structural wobble that afflicts even pricey convertibles has been ironed out at source thanks to the astonishing body stiffness that has produced the substantial 2.6-tonne weight. Yet the ride is smooth and supple, with imperfect surfaces drifting unnoticed beneath your wheels. A lower centre of gravity, a perfect 50:50 weight distribution and a shorter wheelbase than the Phantom saloon means that, thanks to prodigious grip, you can even throw this car around a little if you really must. It's just that you wouldn't really want to. Better perhaps, to use it for Sloane Street cruising, for which a dignified drivepast is made easier by depressing the 'L' button on the transmission tunnel. This holds the 6-speed gearbox in the lowest appropriate ratio to help maintain a constant low speed as you glide along past the less fortunate.
Overall
Sold out before it ever turned a wheel, the Phantom Drophead Coupe's success was always assured. There is, after all, a depth of engineering to this car that's massively impressive, fusing as it does the best technology its German brand owners can serve up with meticulous, almost dementedly detailed British craftsmanship. It's big, it's rather brash but above all, it's brilliant.
Ownership of this car confirms not only your arrival as part of the wealthy elite but your establishment there. It's an automobile across which resonates the maxim of company founder Sir Henry Royce - 'Strive for perfection in everything you do'. That perfection comes in many shapes and forms - and this is one of them.
By Jonathan Crouch
Introduction
The seventh generation Rolls-Royce Phantom was the car that back in 2003 re-launched its brand under BMW ownership in inimitable style. It's a super-luxury saloon that still commands the road like no other car on Earth. Massive in every respect and full of cutting-edge technology, it combines British craftsmanship with BMW engineering know-how.
Models
4dr Luxury Saloon (6.75-litre V12 petrol)
History
Engineer Charles Stewart Rolls and car dealer Henry Royce joined forces back in 1904 with the aim of producing the very best automobiles in the world. Film stars, statesmen and dignitaries the world over testify that they still do. These people care little that today, the company is no longer British-owned, nor do its products now hail from the traditional Pyms Lane factory in Crewe. Excellence is all that matters and since the turn of the century, this classic brand has begun afresh in a new quest to achieve it, the first design of its new era launched in 2003 - this seventh generation Phantom saloon.
It remained British-built, fashioned in a state-of-the-art manufacturing plant in Goodwood, though with bodywork fabricated and engines provided by BMW. And as expected, blended advanced technology and traditional hand-craftsmanship - with extraordinary results. As a used car, this model still represents the world's ultimate automotive status symbol amongst luxury cars from its era. A long wheelbase 'EWB' body shape was introduced as an option in 2015. The MK VII Phantom It sold until the eighth generation Phantom model was launched in late 2017.
What You Get
Nobody could accuse this Rolls Royce of looking ordinary and, if you like to keep a low profile, then you'd be better off plumping for something more discreet like a Maybach. The MK VII Phantom was designed and modelled in London - at a converted bank opposite Hyde Park that used to be Johnny Depp's UK apartment - and still creates visual shockwaves years after it was first unveiled. Apparently the design team worked out that a car's height should be twice that of its wheels and the resulting proportions are enormous. But it works, thanks to a fuss-free profile and a nose that blends classic Rolls-Royce tradition with controversial aspects like the way the headlamps are integrated.
Open the driver's door and you're greeted with one of the finest car interiors in history. Build quality is of course exemplary with cutting edge technology, but there's none of the confusing gadgetry found in, say, a BMW 7-Series from this era. In a Phantom, any controls not needed for everyday driving are kept out of sight until required. The doors are helped to fasten shut by silent hydraulic motors that seal you from the outside world. It's an oasis of calm inside, with every possible luxury at your disposal. In fact it's such a glorious place to reside that you'll be tempted to move in - something you have every right to expect after spending the kind of money that might otherwise go a long way towards securing you a nice riverside apartment.
The sumptuous interior is crafted from the finest leather and timbers available. The switches for the power windows and audio system are beautifully crafted 'violin keys', while the chrome air vents are operated by traditional 'organ stops'. At least 15 hand-stitched hides go into the 450 individual leather parts that cover the various surfaces and each of the 43 different wooden sections are made up from up to 28 individual layers. This is luxury on an altogether different level and everything looks just so touchable you can't help but run your fingers over every tactile surface.
Hinged at the back rather than the front, the rear coach doors allow back seat passengers to enter and exit gracefully and can be closed at the press of a button. Once inside, original buyers had a choice of specifying either individual chairs separated by a centre console or a rear 'lounge seat' which features curved outer edges, making it easy to turn and face a fellow passenger. Either way, the base is elevated by 18mm for a peerless view ahead and situated behind the rear C-pillar for safety as well as privacy from aspiring paparazzi.
Legroom is ample - and of course even better if you can afford to pay the premium for the 'EWB' extended wheelbase version with its extra 250mm of rear compartment length. This enables the provision of things like a partition wall for privacy, drinks cabinets in the rear doors, rear window curtains or even a safe in the 460-litre boot. This model really is huge - indeed you could fit a new Fiat 500 between its front and rear wheels with room to spare. But then, at this end of the luxury car market, size definitely matters.
What You Pay
Refer to Car & Driving for an exact up-to-date valuation section. Click here and we will email it to you.
What to Look For
You wouldn't expect much to go wrong on a car of this calibre - and apparently, not much does. Look out for radiator leaks on pre-2008 models that have covered more than 50,000 miles. Experts will also tell you to inspect the seals at the ends of the coolant pipe that lies in the 'V' of the engine's cylinders and runs from the water pump to the block. Plus, they say, check for oil leaks from the rocker cover gaskets. And listen for poor running tickover on earlier models that could be caused by failing injectors.
Remember that the Phantom has two batteries and regular short journeys can deplete them, so give them a check over. On this hefty car, the suspension ball joint bushes can wear quickly, so they're worth a check. There are reports of the air suspension system in some models developing leaks, which in turn puts a strain on the pumps, causing them to eventually fail. The brakes will have been well used, so check the pads and discs. Rolls Royce issued a recall in October 2010 for cars built between 2003 and 2009 regarding a possible reduction in brake servo assistance; check that the owner of the car you're looking at responded to this, if appropriate. Inside, things should be pristine, but the plastic trims on the sear base can get dislodged and broken by rear passengers as they exit; replacements are available. Otherwise, just check he usual things - scratches on the expensive alloys, blemishes on the leather trim and so on. Insist of course on a full service history.
Replacement Parts
(approx based on a 2010 Phantom) An air filter is around £21, an oil filter is around £15. A headlamp bulb is around £75. Rear brake pads will be about £40 for a set. A thermostat is around £115, while a starter motor is around £495.
On the Road
When BMW set about designing an all new Rolls-Royce, there was a very real danger that the Phantom would end up as nothing more than a super luxurious 7-Series in disguise. But that didn't happen and the result was a new car in every sense of the word, the German brand resisting the temptation to use anything from the floorpan, suspension or cabin of any of its existing models.
What was transferred over intact was BMW's 'Ultimate Driving Machine' expertise, with the result that the Phantom is as much a joy behind the wheel as it is to ride in the rear. That most owners, relaxing in the back with a copy of the FT, will never know this is a pity. It's their loss, for the experience you get up-front, perched high and SUV-like, clasping the beautifully crafted thin-rimmed steering wheel, is a unique one.
Power, something the Rolls-Royce of old would simply state was 'sufficient', is rated at 453bhp from a 6.75-litre V12 normally aspirated engine you'd be forgiven for thinking wasn't even there it's so silent. An awesome 720Nm of torque means that sixty is as little as 5.5s away on the way to 150mph but you're never in any doubt that shifting two and a half tonnes of automotive real estate at Porsche Boxster speeds is of little consequence to this engine. At 100mph, the power reserve gauge that replaces the usual rev counter indicates that around 90% of power remains untapped.
It's obviously not a car to be driven sideways on a race track but classic BMW 50:50 weight distribution, accurately responsive steering and a spaceframe boasting the rigidity of a Formula 1 racing car mean you can actually throw the thing around with impunity if the situation calls for it - just ask any chauffeur who's been trained in the art of evasive driving in one of these. On really tight roads of course, you do have to allow for its sheer physical size but even here, this remains a dynamic and focussed car, the advanced air-sprung suspension preventing the cornering roll expected from previous Rolls-Royces.
But we digress. What's really relevant of course is how this car feels to ride in. And you probably don't need us to tell you that it feels exquisite, the last word in comfort, refinement and luxury. You waft silently over even the most seriously potholed surfaces as though they weren't there. And though there are only six speeds to the ZF automatic transmission where more modern luxury cars would have seven or eight, it's still silky-smooth, the ratios always in the right place at the right time.
Overall
So, was this MK VII Phantom a glorious irrelevance or the world's finest motorcar? Or maybe, just maybe, a bit of both. It's certainly hard to think of another means of transport from this era that offers luxury, elegance and style on this level. In one of these, a journey isn't something you undertake merely to get somewhere you'd rather be: getting there becomes part of the pleasure.
The way the designers of this car tapped into such a deep vein of tradition and history is as impressive as the care taken in its construction. It took at least 460 hours to hand-build one of these before the five layers of paint and clear lacquer were hand-polished for five hours. The result is a cut above the rest - a car that Charles Rolls and Henry Royce would be proud of.
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Gavin Kynoch
Sales Manager
Manager's Comment
CLICK & DELIVER. ROLLS-ROYCE MOTOR CARS EDINBURGH presents this bespoke Phantom Drophead finished in Woodland Green with a Creme Light and Pine Green interior finish with silver hood.