Ad Personam Program
Lamborghini offer a specialised customization program called Ad Personam that allows you to commission a customised Lamborghini model – the Huracán and Aventador ranges. It is an opportunity for customers to create a model that represents their personality and make it extra special.
There is almost an infinite amount of possible combinations to choose from – from the colours to the materials: from the logo on the seat that may be hand stitched instead of branded, to the initials stitched inside the vehicle's interior, or even a custom colour, all meeting the company's exacting standards of quality. There are also options where you can choose various types of materials, and embellishments, including the innovative Forged Composite material in carbon fibre.
You can design your own vehicle first hand with the Ad Personam Studie – an area that is dedicated to Lamborghini customization. It is based at Sant-Agata Bolognese HQ. It offers the opportunity for a unique experience that displays all customizable options, including leathers, colours, materials, seats and rims.
Lamborghini's Ad Personam experts are available to support you at all stages of the configuration process so that you can build your own personal super sports car. The meeting with the you is preceded by a production line experience, with a guided tour of the factory and a preview of some of the possible configurations of the Huracán and Aventador.